Algae as a Natural Colourant: The Bold Future of Clean-Label Food Design

In the modern food industry, colour is more than just aesthetics — it’s a signal of quality, freshness, and health. But as regulations tighten around synthetic dyes like Red 40 and Blue E133, food innovators are urgently turning to natural alternatives. And one ingredient is leading the way: Algae.

At Algae Products International, we specialise in Phycocyanin (brilliant blue) and Phycoerythrin (rich pink)  two algae-derived pigments with remarkable colour stability, purity, and application flexibility.

These pigments don’t just make your products stand out on shelves, they tick every box that matters today:

• 100% natural & plant-based
• No synthetic additives
• Taste- and odour-neutral
• EU & US regulation-friendly
• Water-soluble and stable in pH-neutral systems

From smoothies and gummies to frozen treats and health beverages, formulators are discovering that algae-based colourants are a simple swap with huge impact.

Why the Shift to Algae Is Inevitable

Consumer Behaviour:
Nearly 70% of shoppers now check labels for artificial ingredients. Natural colours are no longer optional, they’re expected.

Regulatory Momentum:
The EU Novel Food Regulation and FDA food colour reassessments are setting a new global standard for food-grade safety.

Sustainability Pressure:
Synthetic dyes often come with chemical processing, poor biodegradability, and carbon-heavy sourcing. Algae flips that narrative with CO₂-absorbing, water-efficient cultivation.

How Brands Are Using Algae Pigments Today

Leading brands are already adopting algae-derived colours in:

• Functional beverages for enhanced appeal

• Plant-based yoghurts & dairy alternatives

• Confectionery and gummies with clean-label positioning

• Protein bars and meal replacements for visual distinction

• Bakery frostings and fillings using naturally derived hues